Understand Visitor Patterns

Real Data for Real Places in Real Time

Footfall and Digital Marketing Intelligence

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    About Us 

    We provide the technology and services to enable brick and mortar businesses to benefit from visittor  presence intelligence captured at and around their premises.

    It is our mission to help every business achieve their maximum potential through the analysis of real-world data, driven by artificial intelligence and the Internet of Things (IoT).

    Out-thinking and outperforming the competition is easy when your decisions are based on facts rather than conjecture.
    We enable new capabilities for businesses of every size, monitoring trends, finding patterns, and delivering actionable ideas for changes to your business that will increase customer retention, lifting your business to a level of success never experienced before.

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    Consulting

    We Partner with your  businesses to understand and explore achievable outomes. 

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    Integration

    We integrate a wide range of systems and extract value of combined data to your advantage. 

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    Management

    We manage the chain of activities to ensure optimal delivery so you are able to benefit from the insights early.

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    Why Choose Us

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    Committed to our clients success. We aim to increase value from visitor presence data and enhance consumer interaction resulting in measurable commercial gain. We offer a totally managed service so you can reap the benefits of data insights and use this to enhance visitor engagement at your business. We aim to deliver business value rather than a technical toolset.  Our Intelligence platform provides insights in realtime so you can respond and react ahead of your competitors. Historical data is securely stored and your dashboard will show data trends and insights about visitor traffic around your business.     

    Design

    Our work is completely focused around how your organisation will benefit from the many possible insights.   

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    Define

    As StreetCloud is highly configurable the  definition stage involves close collaboration to  focus on your goals.

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    Deliver

    Our project team develop and build your custom dashboards then deliver to your desktop and mobile device.

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    How we work

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    By harnessing the power of the IoT, collecting anonymous data to measure customer is made simpler. It starts with a single detection sensor. Our detection sensors can be placed anywhere there is access to the internet. A single sensor can build presence pattern models with real-world implications. We provide a fully packaged plug and play solution that collects footfall and presence data then presents visual insights to your desktop or mobile.  By design the StreetCloud solution is highly scalable from individual stores to entire cities. 

    High Streets

    Visualise dwell times at certain times of the day. See activity live as it happens. 

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    Stores & Malls

    See which areas of the mall attract the least footfall.  What is the footfall trend.

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    Town Centres

    Identify which areas are most prominent in  across the city. 

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    Airports & Stations

    Understand peak times at diffrent areas in the terminal. See when & where more staff are needed. 

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    Stadiums & Venues

    Optimise capacity based on prior  data, plan ahead to ensure optimal staff support levels.

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    Car  Show Rooms

    See how visitors engage with sales staff through the day in different parts of the showroom and optimise marketing.

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    Museums

    Understand areas of peak activity in and around the locality to  inform optimal marketing. 

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    Restaurants

    Increase engagement and marketing through better unstanding of visitor patterns.   

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    Cafes & Bars

    Optimise dwell times and repeat rates through better engagement and marketing for the quieter times of the day. 

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    Where We Work

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    StreetCloud operates anywhere there is connectivity to the internet and where it will be beneficial  to understand visitor patterns over time. 

    Real Time

    Our Standard dashboards present realime data to enable optimally timed  management decisions. 

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    Multi Site

    We bring together data collected at multiple sites and consolidate on a single dashboard for easy comparison.

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    Custom Data

    Data becomes richer as more data points are added. We’re on hand to ensure you extract optimal benefit. 

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    Key Benefits

    Accessing the most upto date data about people movement is essential StreetCloud enables realtime data insights meaning businesses can react immediately with corrective action. 

    All data collected is fully GDPR compliant.

    Real Time
    Multi Location 
    Dwell Times
    Visitor Repeat Rate
    Visitor Frequency
    Visitor Engagement
    Peak Times
    Period Comparisons

    We can also Integrate custom data fileds as required on your dashboard so you have a complete view in one place. 

     

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    Data Defines Direction

    We connect all the dots to your dashboard










    End to End

    From sensors to your dashboard, we deliver the insights you need.

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    Scalable

    From a coffee shop to an entire city. Streetcloud can grow with your needs.  

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    Flexible

    StreetCloud flexes as requirements extend to visulalise new insights   

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    A Total Solution

    The journey from data to dashboard involves many steps, each with varying levels of complexity. 

    StreetCloud optimises the technical components for each step removing the complexity so that our customers can quickly visualise the business insights that introduces advantage.  

    We provide all the technology from sensors to dashboard and manage the entire journey.

    StreetCloud is scalable from a single sensor for a cafe to multiple sensors across multiple sites or an entire city.

    Where flexibility is needed to accomodate your ideas our team are on hand to guide how StreetCloud can flex  to your needs.  


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    Key Capabilities

    Real Time View
    No need to wait till the next day.
    Multi Sensor
    Unlimited nodes per site
    Multi Site
    Unlimited Outlet locations
    Data Retained
    30 days rolling
    Multi Location Dashboard
    Consolidated in one place  
    Cloud Hosted
    Securely stored and managed cloud data. 
    Wireless Nodes
    Wifi based data collection 
    Interactive Chart set
    Multi level chart drill down
    Wifi Marketing (Add in)
    Bring your customers back.
    Embedded Dashboard
    Embed within own website
    Custom data fields
    Addition of new data fields for a richer database.
    Data comparisons 
    Historical data over long periods
    Custom Bi Reports
    Integration with Power Bi 
    Multi Level Dashboard
    Separate views per outlet
    Marketing Campaigns
    Send Behaviour based offers.
    Long Range  Data nodes
    Support for remote sites where WiFi is not available.
    Data Integration
    Join your own data sources to extract more value.
    Advanced Visitor Analytics
    Multi Dimensional Analysis
    Brand Customisation
    Match with own brand
    Visitor Insights
    Collected with consumer consent. 

    Engage your Customers

    Capture High Quality Consented Marketing Data
    using your own WiFi to bring customers back.

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    Performance Analysis

    Be a champion by measuring & optimising important performance KPIs such as: 

    a. Profiles Collected

    b. Ratings Collected

    c. Average Rating

    d. Campaign Customers Returned

    e. Redeemed Value

    f. Recovered Customer

    Campaign Tracking

    Track campaigns down to a person.

    a. Opening the email

    b. Walking back in your door

    c. Redeeming the offer at your location

    d. The tangible ROI of the campaign

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    Build Visitor Insights






    Mapping

    See the proximity of your customers, so you know where to invest your marketing budget using StreetClouds customer mapping. 

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    Profiles

    Gain names, emails, phone numbers, post codes, age, birthdays, offers redeemed, ratings given, and even your customer's individual behavior at your locations, such as their likelihood to return,

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    Demographics

    Get to know your customers at scale with aggregated customer insights such as age, demographics, and proximity. 

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    Make your data more useful

    DISCOVER MORE


    Passively build customer insights as soon as someone walks in your door, opts into your Guest WiFi, fills out your website form, or engages with other customer data sources. 

    Location Analytics






    No Login Needed

    StreetCloud measures visitor behaviour regardless of if the consumer is logged in to Wifi.  The consumer is not identifiable without their consent. 

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    Data Privacy

    All data collected respects consumer privacy laws. Consented data is securely stored and can be self managed by the consumer

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    Advanced Analytics

    Access your data via our Advanced Analtics capability that enables multi dimensional data analysis for more detailed insights.

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    Make your data more useful

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    When you log into StreetCloud, you will be able to find KPIs for your locations. Your analytics include dwell time, frequency, traffic count, and churn rate. It's like Google Analytics for physical locations.

    Automated Marketing
    Campaigns









    Auto Triggered Mail

    Set up automated triggered emails based upon your customers’ behavior.

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    Machine Learning

    We use machine learning to identify at-risk customers. Then, we target at-risk customers with an offer. 38% of lost customers return.

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    Behaviour Based

    Send behavior-based offers, messages, and surveys.

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    Online Discovery

    Get discovered with online advertising campaigns or with the power of reviews.

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    Increased Return 

    Keep them coming back with offers to increase frequency, save at risk customers, or show them you care with customer feedback loops.

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    Custom Data

    Data becomes richer as more data points are added. We’re on hand to ensure you extract optimal benefit. 

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    Automated Marketing
    Campaigns 

    Exploit the power of todays technology to drive new and repeat business.

    Make technology used by your visitors to increase your  engagement.

    Learn about visitor trends and automatically interact with consumers (with consent) to gain reviews, reduce churn rates and see more customers return.
     

    EXPLORE MORE

    Explore new possibilities with your data

    Contact Us

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